作品

冠业门窗品牌形象标志升级+画册设计

客户名称:冠业门窗(东莞)有限公司(原东莞市贝特门窗有限公司)

所属行业:工业、制造

服务内容:原Logo优化设计、VI设计、宣传画册策划设计、产品拍摄、中文字体设计、英文重命名+商标全注册代理……

 

behold北禾设计团队为冠业门窗提供新的品牌升级策划与设计服务。

 

 
冠业门窗品牌首席设计师:大卫-艾伯伦
 

作为“十三五”规划开局之年,在中国经济增长放缓以及定制化和互联网电商兴起的影响下,门窗行业洗牌将加剧,企业面临着更多的机遇与挑战。因此,把握行业未来发展趋势,适时做出转型与调整,企业才能真正占得先机,赢得主动权。

In the first year of the "13th Five-Year plan", under the influence of Chinese economic slowdown and the rise of customized service and e-commerce, the consolidation and reshuffle in doors and windows industry has become intensified, and enterprises face more opportunities and challenges. Hence, only by grasping future development trend of the industry and making proper transformation and adjustment of business portfolio, the enterprises can truly have a head start and seize the initiative.

 

门窗产品作为使用量大,应用广泛,其独特的优势决定着它有广阔的市场前景。在发挥自身优势,改善使用过程中出现问题的前提下,高端门窗产品开始走进消费者的视线,消费者对高端门窗产品的需求与期望越来越高。2017年,高端门窗产品的触角已经延伸至众多消费者面前。2018年,门窗市场需求将逐渐向高端集结,高端门窗产品的销量与增长速度也会平稳向前发展。

A great number of products of doors and windows are widely used in different fields, and their unique advantages make it having broad market prospects. Under the premise of giving full play to their advantages and ameliorating problems in the using process, the high-end doors and windows products come into the consumers' sight, and consumers' demand and expectations on high-end doors and windows products are increasing. In 2017, high-end doors and windows products have been extended to many consumers. In 2018, the market demand for doors and windows will be gradually oriented to the high-end doors and windows, and the sales and growth rate of high-end doors and windows products will also grow steadily.

 

 

冠业门窗品牌新形象(behold®北禾设计®

 

据媒体公开数据统计,每年国内市场定制总额已达900-1000亿元,未来的市场份额还将增大,定制家居市场潜力无限。2018年,既是中国经济触底的一年,也是触底反弹的一年,门窗定制的进军之途必将汇集各路精兵悍将。

According to the statistics released by the media, the total customization volume of the domestic market has reached RMB 90-100 billion every year, and the market share will increase in the future. The potential of the customized home market is unlimited. In 2018, the Chinese economy will reach the bottom and start to rebound, and all competitors will focus on customization of doors and windows.

 

在产品参差不齐的门窗行业中,要想区分企业之间的差异,服务无疑是一个很好的切入点。随着互联网的线下服务的需求加大,越来越多的门窗企业重视服务的导入,力争用服务驱动产品的销售。届时“产品驱动服务”的模式将明显会被“服务驱动产品”的销售模式所替代。

在不促不销的行业阴影下,促销仿佛成为带动门窗行业发展的一根“救命稻草”。不过随着消费者的日渐成熟,传统的促销方式已经很难点燃消费者的购买热情。对此,促销活动中的理性化需求将再一次被“唤醒”;因而门窗企业、经销商需更加理性地对待市场和消费者的变化,以此推动门窗事业的不断向前。

In the doors and windows industry, the quality of products is uneven; in order to distinguish the differences between enterprises, there is no doubt that service is a good cut-in point. With the increasing demand for offline services on the Internet, more and more doors and windows enterprises attach importance to the introduction of service, and strive to drive the sales of products with service. At that time, the model of "product driven service" will be obviously replaced by the sales model of "service driven products". In the industry without sales promotion, the promotion seems to be a "life saving straw" for the development of the doors and windows industry. However, with the growing maturity of consumers, it has been difficult to ignite the enthusiasm of consumers with the traditional way of promotion. In this regard, the rationalized demand in the promotion activities will be once again "awakened"; as a result, doors and windows enterprises and dealers need to treat the changes of market and consumers more rationally, so as to push forward the cause of doors and windows.

 

冠业门窗新LOGO形象(烫金效果测试)(behold®北禾设计®

 

作为铝合金门窗高端品牌的冠业,依托公司强大的供应链优势和十余年的高端门窗零售行业沉淀,以德国技术为核心,以工匠精神为灵魂,凭借精准的市场定位,迅速崛起,在众多同行中脱颖而出,成为业界一匹黑马,在门窗江山里占据了一席之地。

KUUYEE, as a high-end brand of aluminum alloy doors and windows, relying on the company's strong supply chain advantages and more than a decade of experience in high-end doors and windows retail industry, with German technology as the core, the spirit of the craftsman as the soul, with accurate market positioning, has rapidly stood out among many competitors, become a dark horse and won a place in the doors and windows industry.

 

德国的工业发达,技术先进,冠业门窗以国际标准作为技术和研发的起点,公司引进德国高精度数控加工设备,在弯曲、切割、冲压、组装等多个工艺上实现高精度的加工,在工艺技术上与德国看齐。冠业门窗根据顾客业主实际需求,上门设计,从公用性和美观性等多方面按照国际理念一对一精心设计,让业主享受到贴心的,专属于自己的高品质服务。

With advanced industrial technology from Germany, KUUYEE takes international standards as the starting point of research and development of technology, the company has introduced high precision CNC machining equipment from Germany to achieve high precision machining in many processes, such as bending, cutting, stamping and assembly, on par with Germany in technology. According to the actual needs of customers, KUUYEE adopts door-to-door design according to the international concept from the aspects of public nature and aesthetics, so that the owners can enjoy the intimate and high-quality service for them.

 

匠人精神是执着于一件事,不放弃,不浮躁。有了这种精神,产品才能注入匠人的灵魂,才会有生命力。执着是匠人精神的驱动力。

The spirit of the craftsman means being obsessed with one thing, never giving it up, nor being impetuous. With the spirit, the product can be injected with the soul of the craftsman and vitality. Persistence is the driving force of the spirit of the craftsman.

冠业门窗,执念匠心,只为做最好的门窗。

KUUYEE, obsessed with ingenuity, tries to be the best in the doors and windows industry.

 
 
冠业中文字体设计(behold®北禾设计®
冠业新LOGO图形与原图形对比(behold®北禾设计®)
 
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以下为冠业门窗2018年度新品牌画册,由北禾设计顾问策划设计完成
 
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以下为冠业门窗2018年度中国建博会(广州)展厅设计效果图
 
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以下为冠业门窗2018年度中国建博会(广州)展厅照片
 
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